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Who Is Going to Buy What You Are Selling?
It’s time for one of those “share my key learnings of the last 18 months” blog posts. For those of you who may just be getting to know me, let me give you the quicklook at me… where I’m coming from…...
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Artist Jedi Mindtrick: Think Like a Buyer
One of the reasons I – as an artist – love to attend the reception at galleries for my work is that I get to meet collectors and THINK LIKE A BUYER. Artists love to wax on about inspiration and...
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Collecting Art: Maryanna Hoggatt
Maryanna Hoggatt of Little Wolf blog A week ago, I wrote a post about making your artwork collectible and posed 13 questions a buyer might ask in deciding to purchase your work. My premise was, if you...
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Selling – Can Camaraderie Help You Sell?
If your business plan at the beginning of 2011 was to sell something you make, how is it going? Selling my quilts has lingered in the back of my mind for about a decade now. Last year, I decided to...
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Update: Business Development Workshop @ New Pieces, Berkeley CA
Tuesdays at New Pieces Quilt Store & Gallery in Berkeley, CA March 2011 This business development group has really focused each of us on week-to-week accountability. My personal ambition within...
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Get Off Your Email! and other time-savers 4 u
One of the topics that came up at our latest business development group meeting this week is having so many ambitions and so little time to accomplish them. Sound familiar? I jotted down some notes...
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Prebusiness 6-Point Checklist
What a fun month! I’ve been traveling like crazy. It seems that, no matter where I go, I run into people who have a lightbulb containing a new business idea floating over their head. Once they hear...
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Thank YOU, Constant Contact!!
Look at the surprise that came in my mailbox yesterday! A $75, no-strings-attached, gift card from Constant Contact! Wow, what a nice way of thanking me for referring my clients to them! Truth is, I...
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Marketing – Taking It to the Streets in Rockridge, Oakland, CA (1 of 2)
I moved to San Francisco in 2001, during the dot-com boom. I squeezed into a postage stamp-sized studio apartment in the Inner Sunset (code name for “very foggy SF ‘hood”), and I worked @ a cool...
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Visual Marketing – Rockridge, Oakland, CA (2 of 2)
…continued from Marketing, Taking It to the Streets in Rockridge… It seems that in these Rockridge storefronts, the cool, “less is more” mantra of visual marketing has given way to the urgent, “I need...
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